Join The Aurora Family

Ready to hire an author assistant? Learn why you should choose Aurora Publicity.

First let’s address what we’re not, because that’s just as important as what we are. We are not a publisher or a traditional PR company.

What we are is a close community of author assistants who are dedicated, driven, and thoroughly engrossed in the publishing industry. We round out our teams with super specialized assistants who rock those harder tasks like Amazon ads, Facebook ads, design, branding, publishing, PR, formatting, editing, and strategy. But we do and offer so much more.

We help our authors at every stage of their publishing journey, and those overall efforts are under the marketing and publicity umbrella. We help our authors with the public visibility and awareness of their brand and their books, and that is why “publicity” is in our name. The butterfly is transformative and symbolizes change. Our book butterflies portray our goal to guide our authors on their journey as we make actionable plans to transform their careers.

What makes us different? A lot of things, but most importantly, the relationships we have with our authors and other industry-leaders. Our authors aren’t only clients to us; they’re friends, and they tend to stick with us for many, many years. Although we may be spread out all over the world, when we come together, it’s a celebration of years of hard work, laughter, bad reviews, amazing interviews, and so much more. We have close-knit relationships with other industry leaders who we call upon to help our authors as well.

When you work with Aurora, you’ve joined our family. We’re in your corner for the good, the bad, and the absolutely crazy (you know what we’re talking about in this industry). While the steps we take may vary based on if we’re working with a new, mid-list, or career-established author, our goal is always the same: to help our authors define their success and then to help them get there.

We work with all different kinds of authors from debut to New York Times Bestselling, and everything in between. From traditionally published to indie, and every genre imaginable. You can look over our client list. While we got our start in romance, and word-of-mouth sort of exploded from there, we’ve really opened up to all genres.

So how do you know Aurora is right for you? We’re going to be really honest here. If you’re looking for an author assistant to take on some simple tasks, then you’re going to find a dozen who are cheaper than we are. If you want quick sales, then we’re not right for you either. Our focus is on long-term growth and momentum and that takes time and effort. No short-cuts.


That’s our motto, and our method behind the things that we do and focus on. It might not be right for you, and that’s okay.

So why would you want to work with us?

You will want to work with Aurora if you’re looking for an author assistant to take on some simple tasks while also wanting to utilize a team of specialists for more. You’re going to want to work with Aurora to strategize a plan for your success, and work with our team on helping you to get there. If you’re tired of working with a dozen assistants, you’ll enjoy our umbrella approach to simplify and energize your marketing and promotional plans.

We work with authors who want to invest in their author careers.

We work with authors who are busy writing and want someone they trust, and more importantly, someone they mesh with and like to look after everything else that makes writing a business.

We work with authors who don’t know where to start. We work with ones who do know how to start.

It is an investment, and it is a business. Not every author can afford the time or money to take that plunge, but if you are ready, then we encourage you to sign up for a free 30-minute marketing consult with us. Use this time to ask us questions, pick our book marketing brains, and determine if we’re the right family for you. You can sign up here.

We encourage you to dream. What do you want your success to look like? Let us help you get there.

Aurora Publicity founder, Samantha Williams, is a passionate marketer with 10+ years of professional marketing and public relations experience focused in the areas of content creation, social media, managing internal and external communications, branding, sales, advertising, graphic design, website development, and the creation and execution of marketing campaigns. Samantha has a B.A. in PR and advertising, and a master’s degree in management and marketing. She has turned her experience into an opportunity that helps authors sell more books and grow their platform and has been working with authors and in publishing over the last six years. She fuels her insatiable dream-chasing with what some would consider an unhealthy amount of coffee, and she wouldn’t have her crazy busy life any other way. Email her at

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