Our Team

The Aurora Publicity team is dedicated to helping you achieve and succeed. If there’s ever a time that you need more than we provide, then we’re happy to recommend others that we love to work with.

Samantha K. Williams: Founder/Director of Publicity

Samantha is a passionate marketer with 10+ years of professional marketing and public relations experience focused in the areas of content creation, social media, managing internal and external communications, branding, sales, advertising, graphic design, website development, and the creation and execution of marketing campaigns. Samantha has a B.A. in PR and advertising, and a master’s degree in management and marketing. She has turned her experience into an opportunity that helps authors sell more books and grow their platform, and has been working with authors and in publishing over the last five years. Fueled by her love of reading, she also enjoys connecting with other book lovers and helping them find new authors to enjoy. In her spare time she dabbles in writing contemporary romance. Samantha loves learning the ins and outs of publishing, making friends all over the world, and connecting with fellow authors and readers, all from her home in Southeastern Michigan. She fuels her insatiable dream-chasing with what some would consider an unhealthy amount of coffee, and she wouldn’t have her crazy busy life any other way. Feel free to email her if you want to chat.

Ashley Lobocki: Manager

Ashley has always had a love for books! When she was a little girl, she enjoyed reading inspirational stories, biographies and mysteries laced with adventure. This love for adventure and passion led her into a career as a nurse. Ashley has spent the last 15 years working trauma, ER, ICU and administration, but has never lost that desire to get lost in another world. That passion for books has only grown. Who doesn’t love a good romance? Paranormal, Historical, Contemporary… if there’s a handsome man waiting for her at the end, she’s all in! Over the years, her respect for writers grew and she wanted to find a way to become involved. By combining her love of books with her knowledge of management, she became the perfect fit for Aurora! When she’s not tucked away under the covers with a steamy romance, you’re likely to find her at the hockey rink or the softball field. Yes, before you ask… she’s that mom. She’s married to a Navy Veteran she’s still desperately in love with, has two crazy teenage boys, a sassy, beautiful daughter, and three dogs that could easily classify as horses. Coffee keeps her sane, and an episode of The Goldberg’s reminds her that she’s not all that bad…. mostly. Feel free to email her if you ever want to chat.

Melody Barber: Creative Director

Melody has been in love with art since she was old enough to hold a pencil. It was only natural that she carry this passion into her career as a graphic designer. A twist of fate took her down the path that lead to designing covers. She now gets to live her dream mixing two of her favorite passions, design and books. With all her time spent with writers and books, she couldn’t help getting bitten by the writing bug herself. Melody wears many hats including wife, friend, caretaker, animal lover, obsessive coffee drinker, and DIY enthusiast. With all her interests there is never a dull moment, and she loves it that way. Feel free to email her if you ever want to chat.

Kathryn Schultz (Kate Schultz): Marketing Coordinator

Growing up she has always fostered a want and need to devour as many books as possible. Her first real job was at her local library and opened the door to endless book possibilities. She loves biographies, YA, light romance and thrillers. She enjoys passing this on to her daughter who at 18 months carries around her books everywhere she goes and reads them every chance she gets. She obtained a degree in journalism, and has taken those skills learned into the corporate and non-profit arenas. Kate has spent the last 7 years wearing many hats working marketing for a non profit. Some of her job duties included designing and writing newsletters, planning fundraising events and starting from scratch with their social media. While there she also added the title of Coordinator of Administrative Services, assisting the Executive Director of the company and the 5 other directors. Her experience in marketing and administration makes her a perfect addition to the Aurora family! She is not a morning person and only gets through it with copious amounts of coffee. She’s an avid Disney fan and has too many craft supplies with not enough time to make all the things. She has a young daughter, husband, dog and cat that keep her on her toes. Feel free to email her and chat!

Jennifer Mallette – Publishing Assistant, Author Assistant

Jen was born with a book in one hand and a pen in the other. Unfortunately, this resulted in a long and painful labor. Don’t judge, she wasn’t finished writing her review yet. It had to be perfect. Reviews do matter! This incident, may or may not have led to Jen pursuing a career as a Doula. Sometimes babies just need more time to gather their thoughts, so she helps birthing individuals be more patient with their child’s “creative process.” For most babies, deadlines are just not a thing. When Jen isn’t supporting parents or cuddling their newborns, she is usually lost in a good book or hanging out with her crazy, but loveable, fur crew! Let’s be honest, she isn’t really left much choice in this, as they will sprawl across her page, but, hey, that is all part of their charm. This awesome fur mom and Doula thrives when she is helping others. She is driven by her passion for creativity, a good story and of course books. Jen’s love of the creative process, patience, and attention to detail have made her the perfect addition to the Aurora publishing team! Feel free to email her and chat!

Cameron Yeager: Editor, Author Assistant

Cameron has so much to offer Aurora as a freelance editor and publicist. She has a degree in Language Arts, with an emphasis in teaching, as well as being a former theater major. She’s living life in Southern California, and is pretty much your average geek. She spends her time reading, playing video games, attending local Comic-Con events, and watching various movies and TV shows. While she reads a variety of genres, she craves a good Fantasy novel! Her favorite authors include George RR Martin, Anne McCaffrey, and Mercedes Lackey. Cameron brings over seven years of experience in the publishing industry, and enjoys working closely with her authors to build their brands and get their books in the hands of readers! Recently, Cameron has teamed up with Aurora to provide her editing services. Feel free to email her and chat!

Jannie Mitzeiko Harvey: Author Assistant

Jannie was born and raised in the Philippines. Since she was young and kept mostly indoors, she developed the love for faraway places through stories found in a book. Her first book was a Harlequin Romance since her mother was an avid romance reader. On top of that, her summers were spent writing fanfiction. In college, she was part of the school literary folio, Malate. Her current writings have been featured in Tumblr. From there, she had a whirlwind of a romance through the digital world of online chat rooms, dabbled in a long distance relationship for five years and eventually migrated to the US to be with her love. Alas, love can be cruel and while things did not turn out as a happily ever after, she still believes that love exists in all different forms. That includes her love for writing and reading fanfiction, Arashi, travel, Japanese language, and culture. She now devotes herself to supporting authors as they work to get to their happy ever after. Feel free to email her if you ever want to chat.

Jasmyn Novachek: Author Assistant

Jasmyn loves to help authors discover their brand identity. With a particular fondness for mentoring and promoting authors, Jasmyn’s expertise lies in campaign development—from website branding strategies to newsletter management her goal is to get the author’s name out into the world so it’s more recognizable. She championed blog tour coordination, editorial placement, ARC management, and content publishing at Leap Books, where she was hired as a junior publicist to work with Middle Grade, Young Adult, and New Adult Titles. Jasmyn worked with several authors in a variety of Young Adult and Adult genres withe Barclay Publicity as a publicist on retainer.
Jasmyn has a Bachelors degree in Accounting from Upper Iowa University. She is also a judge for the RONE Awards and the YARWA Athena Awards. Feel free to email her if you ever want to chat.  

Pam Labbe: Author Assistant

Berenstain Bears, The Baby-Sitters Club, and Sweet Valley High are what started Pam’s addiction and love for books. Now that she’s older, her tastes have broadened and her passion for reading has grown. Four years ago she dove into book blogging with her successful blog, Moonlight Reader, and hasn’t looked back since. Pam expanded her love for books by working with a hybrid publishing company as a book marketing manager for over two years and with fourteen authors. Pam is knowledgeable in fiction and non-fiction marketing. Some of her marketing strengths include giving the author a timeline to work from so they know what to do and when, and she loves reading her author’s books and pulling quotes to make teasers with. She is wife to a Guinness World Record holder and mother to three young boys. She loves the ocean, kayaking, coffee, going for walks, and laughing. And chocolate, never forget the chocolate. Feel free to email her and chat!

Stephanie Thurwachter: Author Assistant

Stephanie aka “bookworm extraordinaire” and now “Author’s Little Helper,” has always loved to cuddle up with a good book: touring the globe, falling in love, solving crimes, traveling to outer space, falling through the rabbit hole and discovering new worlds. While studying Communication, gaining insights into PR Management and the international market, Stephanie dedicated her free time to her one true passion in life: books! She learned all she could about the self-publishing industry, while still working her day job as an event manager. Now, she loves spending her time helping authors to get their books out there and in the hands of new readers! Feel free to email her and chat!

Nicole Like: Author Assistant

From a very young age, Nicole has loved to read. Fiction, non-fiction, fantasy, romance, comedy, science fiction, classics…You name the genre, she’s read them all. You will always find a physical book or kindle in her hand, which has been a constant source of amusement in her family. She also has dreams of one day writing her own book, having dabbled in numerous poems and the occasional short story. Her love for reading has recently drawn her to join numerous ARC groups and street teams for well-known and indie authors. In 2019, Nicole set a goal to realistically read over 500 different books, and she did it!  Nicole has two school-aged children (who also love to read), and a sports-crazed husband. When she’s not reading, you can find her singing Broadway and jazz melodies, practicing on her guitar and ukulele, pulling out her yoga mat and saluting the sun, quoting the whole entirety of Disney’s Mary Poppins, or perusing the great outdoors in the Pacific Northwest. Feel free to email her and chat!

Jordan Price: Author Assistant

Jordan has loved reading historical romance ever since she snagged her first Julie Garwood from her grandmother’s shelf. Though graduate studies in Spanish linguistics pulled her away from any non-academic reading for a while, she’s back at it full force now and her passion for reading is stronger than ever. She began reading advanced copies a couple years ago and enjoys helping authors spread the word about their books. Her favorite genre is historical romance and when not reading, she can be found running, hiking, horseback riding or enjoying craft beer and Netflix with her husband in their North Carolina home. Feel free to email her and chat!


If you’re interested in working in a dynamic, fun and encouraging team environment, click here for details!

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