Our Team

The Aurora Publicity team is dedicated to helping you achieve and succeed. If there’s ever a time that you need more than we provide, then we’re happy to recommend others that we love to work with.

Samantha K. Williams: Founder/Director of Publicity

Samantha is a passionate marketer with 10+ years of professional marketing and public relations experience focused in the areas of content creation, social media, managing internal and external communications, branding, sales, advertising, graphic design, website development, and the creation and execution of marketing campaigns. Samantha has a B.A. in PR and advertising, and a master’s degree in management and marketing. She has turned her experience into an opportunity that helps authors sell more books and grow their platform, and has been working with authors and in publishing over the last five years. Fueled by her love of reading, she also enjoys connecting with other book lovers and helping them find new authors to enjoy. In her spare time she dabbles in writing contemporary romance. Samantha loves learning the ins and outs of publishing, making friends all over the world, and connecting with fellow authors and readers, all from her home in Southeastern Michigan. She fuels her insatiable dream-chasing with what some would consider an unhealthy amount of coffee, and she wouldn’t have her crazy busy life any other way. Feel free to email her if you want to chat.

Ashley Lobocki: Administrative Manager, Publishing Director

Ashley has always had a love for books! When she was a little girl, she enjoyed reading inspirational stories, biographies and mysteries laced with adventure. This love for adventure and passion led her into a career as a nurse. Ashley has spent the last 15 years working trauma, ER, ICU and administration, but has never lost that desire to get lost in another world. That passion for books has only grown. Who doesn’t love a good romance? Paranormal, Historical, Contemporary… if there’s a handsome man waiting for her at the end, she’s all in! Over the years, her respect for writers grew and she wanted to find a way to become involved. By combining her love of books with her knowledge of management, she became the perfect fit for Aurora! When she’s not tucked away under the covers with a steamy romance, you’re likely to find her at the hockey rink or the softball field. Yes, before you ask… she’s that mom. She’s married to a Navy Veteran she’s still desperately in love with, has two crazy teenage boys, a sassy, beautiful daughter, and three dogs that could easily classify as horses. Coffee keeps her sane, and an episode of The Goldberg’s reminds her that she’s not all that bad…. mostly. Feel free to email her if you ever want to chat.

Melody Barber: Creative Director

Melody has been in love with art since she was old enough to hold a pencil. It was only natural that she carry this passion into her career as a graphic designer. A twist of fate took her down the path that lead to designing covers. She now gets to live her dream mixing two of her favorite passions, design and books. With all her time spent with writers and books, she couldn’t help getting bitten by the writing bug herself. Melody wears many hats including wife, friend, caretaker, animal lover, obsessive coffee drinker, and DIY enthusiast. With all her interests there is never a dull moment, and she loves it that way. Feel free to email her if you ever want to chat.

Paige Alley-Payne – Illustrator, Creative Assistant

A sketchbook, a novel, a camera, and a field journal—these are things Paige carries with her constantly. From a very young age, Paige has been obsessed by all things involving art and words. She devoured a countless number of fantasy novels and historical fiction, and was inspired by each one to illustrate the things she read. Paige was particularly inspired by the Tortall Universe novels by Tamora Pierce.Once Paige was 14, she had essentially papered her parents’ house with drawings of scenes from books. Not quite thrilled with their new wallpaper (and floor-paper, and drawer-paper…you get the picture), Paige’s parents finally got her a drawing tablet. At that point, Paige became enamored with all things digital—books, painting, general design, you name it! Since then, she has designed multiple websites and done countless illustrations for a wide clientele in a wide variety of styles, including illustrations for children and digital paintings for mature clients. When she gets a chance to do personal pieces, they are usually inspired by the macabre, the supernatural, and the fantastical, with heavy inspiration from naturally beautiful things (i.e. animal skeletons, flowers, and succulents).Paige has a variety of roles including wife, mother (to human babies and fur-babies), crafter, seamstress, and entrepreneur. Variety is the spice of life, and there is nothing she loves more than to try new things! Feel free to email her and chat!

Sarah Moss – Illustrator, Creative Assistant

Sarah has been drawing her whole life – her mother still has a Christmas illustration she did at 4 years old. She continued to draw growing up, but decided to pursue a career in graphic design after high school. Illustration is still her one true love though and she uses it every chance she gets. Growing up, she was an avid reader as well (being able to memorize whole pages out of books), which led to dabbling in creative writing as a hobby. Her favorite genres are horror, thriller/suspense, macabre, and dark romance. She’s content with her life as a full-fledged anime + Disney nerd. In addition to being an artist, Sarah is also a sister, aunt, friend, animal lover, and obsessed with coffee. She also fits gym time into her schedule. As long as she gets to keep being creative, life is good! Feel free to email her if you ever want to chat.

Jennifer Mallette – Publishing Assistant, Author Assistant

Jen was born with a book in one hand and a pen in the other. Unfortunately, this resulted in a long and painful labor. Don’t judge, she wasn’t finished writing her review yet. It had to be perfect. Reviews do matter! This incident, may or may not have led to Jen pursuing a career as a Doula. Sometimes babies just need more time to gather their thoughts, so she helps birthing individuals be more patient with their child’s “creative process.” For most babies, deadlines are just not a thing. When Jen isn’t supporting parents or cuddling their newborns, she is usually lost in a good book or hanging out with her crazy, but loveable, fur crew! Let’s be honest, she isn’t really left much choice in this, as they will sprawl across her page, but, hey, that is all part of their charm. This awesome fur mom and Doula thrives when she is helping others. She is driven by her passion for creativity, a good story and of course books. Jen’s love of the creative process, patience, and attention to detail have made her the perfect addition to the Aurora publishing team! Feel free to email her and chat!

Cameron Yeager: Editor, Author Assistant

Cameron has so much to offer Aurora as a freelance editor and publicist. She has a degree in Language Arts, with an emphasis in teaching, as well as being a former theater major. She’s living life in Southern California, and is pretty much your average geek. She spends her time reading, playing video games, attending local Comic-Con events, and watching various movies and TV shows. While she reads a variety of genres, she craves a good Fantasy novel! Her favorite authors include George RR Martin, Anne McCaffrey, and Mercedes Lackey. Cameron brings over seven years of experience in the publishing industry, and enjoys working closely with her authors to build their brands and get their books in the hands of readers! Recently, Cameron has teamed up with Aurora to provide her editing services. Feel free to email her and chat!

Jasmyn Novachek: Author Assistant

Jasmyn loves to help authors discover their brand identity. With a particular fondness for mentoring and promoting authors, Jasmyn’s expertise lies in campaign development—from website branding strategies to newsletter management her goal is to get the author’s name out into the world so it’s more recognizable. She championed blog tour coordination, editorial placement, ARC management, and content publishing at Leap Books, where she was hired as a junior publicist to work with Middle Grade, Young Adult, and New Adult Titles. Jasmyn worked with several authors in a variety of Young Adult and Adult genres withe Barclay Publicity as a publicist on retainer.
Jasmyn has a Bachelors degree in Accounting from Upper Iowa University. She is also a judge for the RONE Awards and the YARWA Athena Awards. Feel free to email her if you ever want to chat.  

Pam Labbe: Author Assistant

Berenstain Bears, The Baby-Sitters Club, and Sweet Valley High are what started Pam’s addiction and love for books. Now that she’s older, her tastes have broadened and her passion for reading has grown. Four years ago she dove into book blogging with her successful blog, Moonlight Reader, and hasn’t looked back since. Pam expanded her love for books by working with a hybrid publishing company as a book marketing manager for over two years and with fourteen authors. Pam is knowledgeable in fiction and non-fiction marketing. Some of her marketing strengths include giving the author a timeline to work from so they know what to do and when, and she loves reading her author’s books and pulling quotes to make teasers with. She is wife to a Guinness World Record holder and mother to three young boys. She loves the ocean, kayaking, coffee, going for walks, and laughing. And chocolate, never forget the chocolate. Feel free to email her and chat!

Stephanie Thurwachter: Author Assistant

Stephanie aka “bookworm extraordinaire” and now “Author’s Little Helper,” has always loved to cuddle up with a good book: touring the globe, falling in love, solving crimes, traveling to outer space, falling through the rabbit hole and discovering new worlds. While studying Communication, gaining insights into PR Management and the international market, Stephanie dedicated her free time to her one true passion in life: books! She learned all she could about the self-publishing industry, while still working her day job as an event manager. Now, she loves spending her time helping authors to get their books out there and in the hands of new readers! Feel free to email her and chat!

Rachel Perez: Author Assistant

Rachel has been writing novels for over a decade and has cultivated a love of reading since she was a kid. Books are her life, and she loves the opportunity to escape through a wonderfully crafted story. Though young adult fantasy is her favorite genre, she will essentially read anything – and always prefers if there is romance involved! Her favorite authors are Maria V. Snyder and Margaret Rogerson. Rachel has participated in NaNoWriMo almost every year since high school and spent several years querying literary agents and attending writing conferences to pitch to agents in person. She’s enjoyed ARC reading, beta reading, and critiquing for other authors for several years. In 2020, she self-published her first YA dark fantasy trilogy and is currently working on writing more books! She has experience managing newsletters, setting up book promotions, advertising, engaging on social media, running contests and giveaways, and almost every other aspect of marketing for an author. When she’s not reading or writing, she’s usually playing with her two kids, spending time with her husband, watching an abundance of Netflix, or eating a mountain of chocolate. Feel free to email her and chat!

Giana Racine: Author Assistant

Giana, for as long as she can remember, has always enjoyed getting lost in a good book. Her love for books grew into a love for helping Authors. In 2014, she started helping a few author friends with some of their work load. This ignited a passion for being an Author Assistant which resulted in her working with over 25 authors over the past 6 years. She has experience with Realize Day Blitz Parties, social media management, street team management, newsletter creation, website development and so much more. When she isn’t helping her authors, she enjoys spending quality time with her family. She also loves traveling & meditating. Feel free to email her and chat!

Tiffany Moorman: Author Assistant

Single mother of five Tiffany has mastered the art of multitasking. It’s probably the only thing that keeps her on the outside of the insane asylum. That, and escaping inside of a good book whenever possible; either writing, helping to plot, or reading one. With a past that could fill at least two novels in more than one genre, Tiffany tends to choose books that are as far from reality as possible. She now specializes in all things dark. From dark romance, to paranormal, urban fantasy, supernatural, thrillers, dark fantasy, dark erotica, pretty much anything that’ll put a few chills up your spine and a good shock to your heart. Have a question about any creature of the lore, ask her, she’ll more than likely have the answer you’re looking for. Tiffany also no longer knows what the term sleep means so is available most times, day or night, except for the few times she passes out. Feel free to email her and chat!


If you’re interested in working in a dynamic, fun and encouraging team environment, click here for details!

We also work with publishers and other craft contractors to help their authors reach new heights. Contact us for more details!