Our Team

The Aurora Publicity team is dedicated to helping you achieve and succeed. If there’s ever a time that you need more than we provide, then we’re happy to recommend others that we love to work with.



Samantha Lobocki: Founder, Marketing & Publicity Director

Samantha is a passionate marketer with 10+ years of professional marketing and public relations experience focused in the areas of content creation, social media, managing internal and external communications, branding, sales, advertising, graphic design, website development, and the creation and execution of marketing campaigns. Phew!

She has a B.A. in PR and advertising, and a master’s degree in management and marketing. She has turned her corporate experience into an opportunity to help authors sell more books and grow their platform and has been working with authors and in publishing over the last decade. She’s the Founder and Marketing & Publicity Director for Aurora Publicity and loves that she co-owns LitRing with her favorite sister-in-law!

She is often found hanging with her family, her dogs (and cats!), and trying to keep up with her twin toddlers. She fuels her insatiable dream-chasing with what some would consider an unhealthy amount of coffee, and she wouldn’t have her crazy busy life any other way.



Tiffany Moorman: Author Assistant

Single mother of five Tiffany has mastered the art of multitasking. It’s probably the only thing that keeps her on the outside of the insane asylum. That, and escaping inside of a good book whenever possible; either writing, helping to plot, or reading one. With a past that could fill at least two novels in more than one genre, Tiffany tends to choose books that are as far from reality as possible. She now specializes in all things dark. From dark romance, to paranormal, urban fantasy, supernatural, thrillers, dark fantasy, dark erotica, pretty much anything that’ll put a few chills up your spine and a good shock to your heart. Have a question about any creature of the lore, ask her, she’ll more than likely have the answer you’re looking for. Tiffany also no longer knows what the term sleep means so is available most times, day or night, except for the few times she passes out.

Nicole Noble : Author Assistant

Nicole grew up on the East Coast but later moved to Colorado for college at the University of Colorado in Boulder, graduating with a Bachelor of Arts in French. Once graduated, she set off on her next adventure. Bonjour! That’s right, Nicole went to France where she spent the next eight years of her life teaching English and taking in everything the country had to offer. But sadly, that adventure ended when her mother became ill, and she returned to the US. However, she didn’t let that stop her carefree spirit. Upon her return, Nicole jumped right into the fray as an Executive Assistant for a small cosmetic company where she earned the title of the “Office Ninja”. A self-diagnosed addict of organization and order, with over 18+ years in the administrative field, she has mastered her craft and then some. Nicole isn’t afraid to color outside the lines and is always ready for a new challenge. She loves helping others and has a true knack for making sure that everyone has what they need to be productive and to succeed. More than that, she not only has a real passion for dreaming up amazing ideas, but she also has the expertise to turn those dreams into a reality. In her free time, she loves to decorate her home and work on her favorite crafts, especially her wood flowers and vinyl sign and shirt collection. But above all else, Nicole is a neurotic book lover with over a thousand books currently loaded on her e-reader. Why, oh why, are there only 24-hours in a day?!

Julia Goldhirsh: Author Assistant

Julia is an innovative marketer with 3+ years of publishing, marketing, and public speaking experience focused in the areas of content creation, social media, email marketing, influencer and bookstore outreach, panel and event setup, and website development and editing. Julia has a B.A. in Creative Writing and is working on their PMP certification for Project management. She has turned her experience as an educator, author, and editor into an opportunity to help other authors grow their audiences. Julia’s also a travel blogger and avid reader that enjoys connecting with book lovers and giving them book recommendations they’ll love. In her free time, she writes LGBTQIA+ fantasy, PNR, and YA fairytales on Amazon KDP and Kindle Vella. Julia loves coming up with creative new ways to market and reach new readers from her home in Southeastern Florida.  She’s a night owl and loves to spend a night in reading and drinking tea.

Sara lives in New Zealand (Middle Earth!) with her husband and twin boys. Suburban mom by day, author/PA by night, she loves organizing online events and parties and has a knack for finding more efficient ways to do familiar day-to-day tasks, using her experience organizing and delivering projects from her pre-mom “desk job” to bring order to chaos for her clients. She reads and writes a little bit of everything: from sweet, small-town romance to epic romantic fantasy to offbeat satire to YA science fiction, but she definitely needs her romance and happy endings. She loves chocolates and word games and spends her free time binge-watching space & nature documentaries, cooking shows, 90s show reruns, and K-dramas.

Megan Ashley is a personal assistant, social media manager, and an avid bookworm. At any given moment, if she’s not working, you can catch her with her nose in a book. She’s passionate about helping authors sparkle and shine!
Before she became a social media maven, she was a nanny, birth doula, and preschool teacher for many years. She still likes to think of herself as Mary Poppins, getting things done efficiently, with a magical touch, and a smile on her face.
She lives just outside of Baltimore, MD with her amazing wife, and her several cats.



Melody Barber: Creative Director

Melody has been in love with art since she was old enough to hold a pencil. It was only natural that she carry this passion into her career as a graphic designer. A twist of fate took her down the path that lead to designing covers. She now gets to live her dream mixing two of her favorite passions, design and books. With all her time spent with writers and books, she couldn’t help getting bitten by the writing bug herself. Melody wears many hats including wife, friend, caretaker, animal lover, obsessive coffee drinker, and DIY enthusiast. With all her interests there is never a dull moment, and she loves it that way.

Sarah Moss: Illustrator, Creative Assistant

Sarah has been drawing her whole life – her mother still has a Christmas illustration she did at 4 years old. She continued to draw growing up, but decided to pursue a career in graphic design after high school. Illustration is still her one true love though and she uses it every chance she gets. Growing up, she was an avid reader as well (being able to memorize whole pages out of books), which led to dabbling in creative writing as a hobby. Her favorite genres are horror, thriller/suspense, macabre, and dark romance. She’s content with her life as a full-fledged anime + Disney nerd. In addition to being an artist, Sarah is also a sister, aunt, friend, animal lover, and obsessed with coffee. She also fits gym time into her schedule. As long as she gets to keep being creative, life is good!

Nicole Conway: Illustrator, Creative Assistant

Nicole is an experienced graphic artist and designer with a passion for digital painting and illustration. Her own journey as a hybrid author of multiple bestselling series gives her an edge to creating competitive, on-market, beautiful covers and interior book designs. She loves being able to bring other authors’ characters to life, while also guiding them through the creative process and how they can make informed, wise decisions about their design choices in the future. In her spare time, Nicole loves spending time with her family gardening, rock climbing, camping, and playing lots of tabletop games!



Jennifer Mallette: Publishing Director

Jen was born with a book in one hand and a pen in the other. Unfortunately, this resulted in a long and painful labor. Don’t judge, she wasn’t finished writing her review yet. It had to be perfect. Reviews do matter! This incident, may or may not have led to Jen pursuing a career as a Doula. Sometimes babies just need more time to gather their thoughts, so she helps birthing individuals be more patient with their child’s “creative process.” For most babies, deadlines are just not a thing. When Jen isn’t supporting parents or cuddling their newborns, she is usually lost in a good book or hanging out with her crazy, but loveable, fur crew! Let’s be honest, she isn’t really left much choice in this, as they will sprawl across her page, but, hey, that is all part of their charm. This awesome fur mom and Doula thrives when she is helping others. She is driven by her passion for creativity, a good story and of course books. Jen’s love of the creative process, patience, and attention to detail have made her the perfect addition to the Aurora publishing team!

Amy Kessler: Formatting Specialist

Amy is a graphic design enthusiast who loves to help create memorable books for authors and readers to cherish. She has been formatting both eBooks and paperbacks for over seven years and holds a Bachelors in Business with a focus in Marketing that allows her to create custom formatting to meet individual and series branding expectations. She loves working with authors to make their book look just right – and she does so with a coffee in hand and a cat at her side.



Adriane Schuler: Facebook Ads Manager and BookBub Ads Specialist

Adriane is excited about getting your books in front of the perfect readers! She has been in the marketing industry for 5+ years and loves that there is constant growth and change – nothing stays stagnant in marketing! Joining Aurora’s team has been such a joy! When she’s not working she enjoys spending time with her family, kayaking, boating and camping! Always with a book in hand of course!

Brian Lobocki: Amazon Ads Specialist

Brian began his career diagnosing and fixing cars. There was something about problem-solving and data-collecting that appealed to his analytical brain. After becoming a first-time Dad to twins, and recovering from surgery from a shoulder injury, his wife–the boss–put him to work. More than a year later, he’s still problem-solving and data-collecting as he manages dozens of author’s Amazon ads. With five computer monitors, he pretends he’s controlling NASA instead of analyzing thousands of keywords and book targets. He’s now a full-time part of the team and looks forward to working with his next author.



Cameron Yeager: Editor, Author Assistant

Cameron has so much to offer Aurora as a freelance editor and publicist. She has a degree in Language Arts, with an emphasis in teaching, as well as being a former theater major. She’s living life in Southern California, and is pretty much your average geek. She spends her time reading, playing video games, attending local Comic-Con events, and watching various movies and TV shows. While she reads a variety of genres, she craves a good Fantasy novel! Her favorite authors include George RR Martin, Anne McCaffrey, and Mercedes Lackey. Cameron brings over seven years of experience in the publishing industry, and enjoys working closely with her authors to build their brands and get their books in the hands of readers! Recently, Cameron has teamed up with Aurora to provide her editing services.

Laura Dickey: Proofreading Specialist

Laura has been an avid reader since the age of four. She has a MA in Art History and currently handles gifts processing for a local theatre company. During her studies she worked as an author assistant for Aurora, and she is excited to be back as part of the editing team. She has meticulous attention to detail, and duties in her current and previous jobs outside of Aurora include proofreading playbills and exhibition catalogues. When she isn’t working or reading, she can usually be found hanging out with her dog and husband or attending plays.


If you’re interested in working in a dynamic, fun and encouraging team environment, click here for details!

We also work with publishers and other craft contractors to help their authors reach new heights. Contact us for more details!