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Author: Aurora Publicity

Author Hops: Strength in Numbers

9 / 20 / 152 / 24 / 16

Whether you’re indie or traditional, one thing is for sure: cross-promotions tend to generate higher success rates than solo promotions. All promotions can be useful, but if you get an opportunity to join other authors in something, heed this advice, then jump in. Advice to heed: Are the authors similar in genre to yourself? Some… Read More

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Want to see your newsletter subscribers skyrocket? Try a cross-promotion.

8 / 30 / 152 / 24 / 16

In an earlier post all about author newsletters, we mentioned that you can grow your mailing list exponentially by doing a newsletter cross-promotion with other authors. So in this post we’re going to show you the whys and hows of that promotion. Let’s jump in. Authors can do all kinds of things to grow their… Read More

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Author Newsletter: Must Haves and Absolutely Nots

8 / 23 / 152 / 24 / 16

  Why you need an author newsletter. “Aw man, not another thing I need to setup and run. I’m already too busy trying to manage the other hundred things and profiles I was told I needed.” Sound familiar? When we tell an author they need a newsletter, the whine response tends to be pretty high.… Read More

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Marketing 101: The Resting Phase Isn’t So…Restful

6 / 1 / 15

If you’re a published author, you know how intense launching a book can be. If you’re not yet published, wait for it, it’s coming. 🙂 There are tasks every author should be doing up to a year in advance of releasing their book, then there’s six months, five, four, three, two, one, three weeks, two,… Read More

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A Romance Author’s Top 10 Music Choices for Summer

5 / 26 / 15

Authors and music generally go hand in hand, and this sweet and spicy romance author shares her top summer picks! Jennifer Senhaji’s Top Ten Music Choices…This Month Whenever I’m asked what my favorite book, song, or film is, my eye starts to twitch. Music—there’s no way I can narrow something like that down. I’m constantly… Read More

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Cover Reveal & Giveaway – Sea Breeze by Jennifer Senhaji

5 / 13 / 15

This is one of our favorite covers ever, and no, it’s not because our awesome designer designed it. She does rock, but this cover is so pretty and we are delighted to get to share it with you! Sea Breeze, a contemporary romance novella, by Jennifer Senhaji releases on May 27th, but you can pre-order… Read More

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Marketing 101: Cover Reveals Done Right

3 / 29 / 152 / 24 / 16

Let’s talk about something most authors really love to do, and that’s a cover reveal. The What: Cover reveals tend to happen when an author has a new book coming out and wants to build some pre-launch excitement by revealing the new book’s cover. Cover reveals can be extravagant events involving bloggers and giveaways, to… Read More

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Marketing 101: Authors using Hashtags

11 / 3 / 142 / 24 / 16

Ah, Twitter. You’re a pesky nuisance to some and a lifeline to others. No matter how you feel about using this hot social platform, the truth is that conversations are happening 24/7 on Twitter, and your readers are participating. If you’ve already made the leap and are active on Twitter then the hashtag is for… Read More

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What authors are saying about Aurora Publicity...

Jenna

"I have worked with Pam Labbe since 2016 when my book The Beat on Ruby’s Street was first published. She...
Aurora Publicity
2020-07-12T03:13:54+00:00
"I have worked with Pam Labbe since 2016 when my book The Beat on Ruby’s Street was first published. She has brought the book to the top 100 for Amazon sales in the children’s historical fiction categories several times and even to number one as well. Pam is thorough, upbeat, enthusiastic and conscientious. I can relax knowing that Pam is in my corner, helping publicize and market my book, and that I am not just another author to her. She reads my work and has taken the time to get to know me and figure out the best strategies for getting my books (since I now have a second one) to prospective readers. She is also spectacular at finding reviewers who are genuine and who also care about what they do. In addition, she’s an extremely talented artist who creates world-class graphics for promos – I regularly hear from people who wonder who is making them. In short, I would recommend Pam to anyone and everyone in need of a great publicist! I am so lucky to have found her." Jenna Zark, author of The Beat on Ruby’s Street and Fool’s Errand
https://www.aurorapublicity.com/testimonials/jenna/

Nadine

"Working with Aurora has taken my career to the next level. The expertise, helpfulness, and efficiency has been the best...
Aurora Publicity
2020-07-12T03:14:47+00:00
"Working with Aurora has taken my career to the next level. The expertise, helpfulness, and efficiency has been the best I’ve ever worked with since the start of my writing. I’d be lost without Laura and the whole them. They’re so patient. No question is silly, no task too big or small. I look forward to many more projects in the future." Best-Selling Author Nadine Millard
https://www.aurorapublicity.com/testimonials/nadine/

Elizabeth

“I love working with Pam. She is professional and always has the projects completed way ahead of deadline. Pam is...
Aurora Publicity
2019-04-09T21:18:34+00:00
“I love working with Pam. She is professional and always has the projects completed way ahead of deadline. Pam is someone I can trust and always count on to help me out. I don’t know what I’d do without her!” Best-Selling author Elizabeth Rose
https://www.aurorapublicity.com/testimonials/elizabeth/

Pepper

“I had the pleasure of working with Samantha and her team and I have to say the process was streamline...
Aurora Publicity
2016-02-20T02:48:05+00:00
“I had the pleasure of working with Samantha and her team and I have to say the process was streamline and easy. Very happy.” Pepper Winters, New York Times, Wall Street Journal, and USA Today Best-Selling Author
https://www.aurorapublicity.com/testimonials/pepper/

Zee

“Aurora Publicity delivers on point and efficient work, no matter what you’ve booked them for. Special extra shout-out for VPA...
Aurora Publicity
2020-07-12T03:20:21+00:00
“Aurora Publicity delivers on point and efficient work, no matter what you’ve booked them for. Special extra shout-out for VPA Pam Labbe – the woman has been my lifesaver during the time she has worked with me. Everything I’ve needed her to do, she was on it like white on rice & got me astounding results. Definitely recommending her if you’re looking for a conscientious & effective VPA." USA TODAY Best-Selling Author Zee Monodee
https://www.aurorapublicity.com/testimonials/zee/
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