Marketing 101: Authors using Hashtags

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Ah, Twitter. You’re a pesky nuisance to some and a lifeline to others. No matter how you feel about using this hot social platform, the truth is that conversations are happening 24/7 on Twitter, and your readers are participating. If you’ve already made the leap and are active on Twitter then the hashtag is for you. Hashtags allow you to reach beyond your own friends and followers to connect with larger groups who share the same interests. Using hashtags as part of your overall social marketing strategy is an opportunity to find new fans and readers.

We recommend you bookmark this post, then pull it up and find a relevant #hashtag or two to use in some of your tweets. Never post more than 3 hashtags per tweet so you don’t appear spammy. Also only use relevant hashtags to your tweet. No hashtag stuffing just because.

Genre and Specialty Hashtags:

#Paranormal
#Chicklit
#Romcom
#Suspense
#Romance
#Poetry
#YA
#YALit
#MemoirChat
#SteamPunk
#Erotica
#Dystopian
#HistFic
#UrbanFantasy
#WomensFiction
#Historical
#DarkFantasy
#LitFic
#Comedy
#ScienceFiction
#Mystery
#NonFiction
#RomanticSuspence
#Yalovin
#ShortStory
#RomanceWriter

Author Promo/Marketing Hashtags:
#FreeReads
#bookboost
#weekendreads
#BookMarketing
#99c
#AuthorRT
#BookGiveaway
#fridayreads
#FF
#FreebieFriday
#Novelines
#authors
#WriterWednesday
#WW
#99cents
#ASMG
#IARTG
#Wwwblogs

Readers and Book Hashtags:
#Books
#Ilovebooks
#MustRead
#Free
#Freebie
#IndieThursday
#FreeDownload
#Bookworm
#Bookaddict
#BookBuzzr
#NewRelease
#CR4U
#Bynr
#BookReview
#BookGiveaway
#GoodReads
#WeekendReader

Writing and Publishing Hashtags:
#PageCurlWrites
#Amreading
#AskAuthor
#Amediting
#NaNoWriMo
#KDP
#TenQueries
#WriteTip
#Amwriting
#WritingPrompt
#Amblogging
#Ian
#Ian1
#AskEditor
#WIP
#eReaders
#Mondayblogs
#WritingTip
#Kindle
#Nook
#Kobo
#KindleBargain
#AskAgent
#IndiePub

Time to try out one of those hashtags. Follow @aurorapub and tweet to us!

If you’re on Instagram and trying to reach your fans and readers, here’s a listing of the Top 100 Instagram Hashtags. After you’ve gone through our list and are comfortable using them, check out this massive directory from Twub to discover some new ones.

We hope you like our favorites. If you have other popular ones to add, please leave them in the comments.

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