Advertising Services

Aurora’s Advertising Options

Many high-earning authors attribute much of their success to Amazon and Facebook ads campaigns. In this competitive digital space, it’s important to keep your books and your brand visible!

Our team divides and conquers each advertising platform and has learned from some of the best teachers and indie courses out there—Mark Dawson, Alana Terry, Melissa Storm, Skye Warren, Mal and Jill Cooper—just to name a few. We’re always learning, implementing, and keeping our finger on the pulse of the advertising trends. Now their knowledge and experience, along with our unique spins and combinations of training, can be yours!

As a special bonus, 6-figure USAT Bestselling author and AMS and FB ads guru, Alana Terry, consults on our ads monthly out of our pocket. Do not miss this wonderful tag-team effort to give your sales a push.


Aurora’s Amazon Ads

MONTH 1 – SETUP

Costs $400 per author, plus a one-time $100 setup fee, and includes:

One campaign focused on a series and can include ads for Book 1, series ads, and sponsored brand ads.

  • Dozens of ads per campaign
  • Copywriting for Sponsored Brand and single title ads
  • Keyword research and expert audience targeting
  • Regular monitoring and ads tweaking
  • Month-end report on results

MONTH 2 & 3 – ANALYSIS

Costs $300 per author, per month, and includes all the above plus:

  • Sales page analysis to improve performance of ads
  • Read-through numbers and analysis

MONTH 4+ – MAINTENANCE

Costs $200 per author, per month, and includes maintaining the ads account through analysis and optimization of ads campaigns.

*Additional campaigns are $200 extra per campaign (plus additional set up fee) and include all the above. Ads are billed monthly, and not all up front.

Amazon ads pricing does NOT include the monthly ad spend. This is the amount you are willing to spend for readers to click and convert from your ads. We recommend having an ad spend budget of around $300-$500/month so that your ads will pick up traction, but we will work with any budget.


Aurora’s Facebook Ads

Facebook ads are the best for short-term growth and strategy, including pre-orders, discounted books, or new releases. While our package is for three months, you can continue indefinitely and only pay the Maintenance pricing. All ads and campaigns are run through Aurora’s dashboard and the author’s Facebook page. This ensures all authors get the benefit of our look-alike audiences, Aurora’s readers. It is a huge benefit to all.

MONTH 1 – SETUP

Costs $300 per author, plus a one-time $100 setup fee, and includes:

One campaign focused on a single title or series and includes ads for Book 1, series page, and any discounted books, pre-orders, or a new release.

  • Multiple ads per campaign
  • Multiple ad sets
  • Multiple creative designs that you then own and can use elsewhere
  • Keyword research and expert audience targeting
  • Regular monitoring and ads tweaking
  • Access to Aurora’s and Aurora’s author’s audiences and thousands of new readers
  • Month-end report on results

MONTH 2 & 3 – MAINTENANCE

Costs $200 per author, per month, and includes all the above plus:

  • Sales page analysis to improve performance of ads

* Additional campaigns are $200 extra per campaign (plus additional set up fee) and include all the above. Ads are billed monthly, and not all up front. Three series or more will be a custom, discounted package.

Facebook ads pricing does NOT include the monthly ad spend. This is the amount you are willing to spend for readers to click and convert from your ads. We recommend having an ad spend budget of around $10-$20 a day so that your ads will pick up traction but will work with any budget.


Aurora’s BookBub Ads

BookBub ads are great for supplementing short-term price promotion strategies. This includes running them for a week up to a month for permafree books, free runs, discounted books, or full-price new releases during a release week.

MONTH 1 – CAMPAIGN

Costs $160 per author, plus a one-time $60 setup fee, and includes:

One campaign focused on a single title or series and includes ads for Book 1, series page, and any discounted books, pre-orders, or a new release.

  • Multiple ads per campaign
  • Multiple audiences
  • Multiple creative designs that you then own and can use elsewhere
  • Keyword research and expert audience targeting
  • Regular monitoring and ads tweaking
  • Month-end report on results

* Additional campaigns are $160 extra per campaign (plus additional set up fee) and include all the above. Ads are billed monthly, and not all up front.

BookBub ads pricing does NOT include the monthly ad spend. This is the amount you are willing to spend for readers to click and convert from your ads. We recommend having an ad spend budget of around $200-$300 so that your ads will pick up traction but will work with any budget.


If you’re interested in working with us for ads only, you can fill out this ads-only interest form here.

If you’re interested in working with us for ads, and want to learn how else Aurora can help you along in your author career, fill out our free marketing consult form here.