Our Team

Our team is dedicated to helping you achieve and succeed. If there’s ever a time that you need more than we provide, then we’re happy to recommend others that we love to work with.

Samantha K. Williams: Director of Publicity
Author S.K. Wills

Samantha is a passionate marketer with 6+ years of professional marketing and public relations experience focused in the areas of content creation, social media, managing internal and external communications, branding, sales, advertising, graphic design, website development, and the creation and execution of marketing campaigns. Samantha turned her experience into an opportunity that helps authors sell more books and grow their platform, and has been working with authors and in publishing over the last three years. Fueled by her love of reading, she also enjoys connecting with other book lovers and helping them find new authors to enjoy. In her spare time, she pens the name S.K. Wills and writes contemporary romance. Samantha loves learning the ins and outs of publishing, making friends all over the world, and connecting with fellow authors and readers, all from her home in Southeastern Michigan. She fuels her insatiable dream-chasing with what some would consider an unhealthy amount of coffee, and she wouldn’t have her crazy busy life any other way. Feel free to email her if you want to chat.

Tracee Gleichner: Publicist

Tracee and books have always had a love, love relationship. Being a mom of a daughter born with multiple heart defects, she realized that life is too short and you need to live each day enjoying what you do. An avid reader her entire life, she left her job in finance to pursue her true passion, helping authors. In the 9+ years she has worked in the publicity and marketing field, she has worked for Entangled Publishing, HarperCollins, Kensington Books, as the VP of Pump Up Your Book,  and with hundreds of Indie press and self-published authors. Admitting she may be a little OCD, it has helped her thrive in a demanding business that is ever changing and create a team environment that is beneficial for all involved.
There is nothing she loves more than books, fellow book lovers and authors…well, except for her family and a good healthy dose of coffee. While not working (when is that?, lol) she loves to cook, go antique hunting, visit anywhere where there is a body of water to enjoy, or just spend time with her husband and girls and enjoy life. Feel free to email her if you want to chat.

Laura Bastian: Publicist
Laura Bastian

Laura has always loved reading and writing but took the long route to a career in publishing. She had a successful career as a marketer in the financial services and restaurant industries before finding her way back to books. She interned with a number of London publishers while receiving a Master’s degree in London and knew she’d found her true calling. When she’s not working, Laura can be found spending time with her French bulldog, engrossed in a mystery novel, or pursuing adventure travel to far-away places like Patagonia, Norway, and South Africa. She’s also (slowly) writing her first novel. Laura excels at writing book marketing plans and helping authors build their brands and platforms.


Pam Labbe: Publicist
Pam's Profile Picture 2

Berenstain Bears, The Baby-Sitters Club, and Sweet Valley High are what started Pam’s addiction and love for books. Now that she’s older, her tastes have broadened and her passion for reading has grown. Four years ago she dove into book blogging with her successful blog, Moonlight Reader, and hasn’t looked back since. Pam expanded her love for books by working with a hybrid publishing company as a book marketing manager for over two years and with fourteen authors. Pam is knowledgeable in fiction and non-fiction marketing. Some of her marketing strengths include giving the author a timeline to work from so they know what to do and when, and she loves reading her author’s books and pulling quotes to make teasers with. She is wife to a Guinness World Record holder and mother to three young boys. She loves the ocean, kayaking, coffee, going for walks, and laughing. And chocolate, never forget the chocolate. Feel free to email her and chat!
Tara Carlson: Publicist

Tara has loved reading and writing as far back as she can remember – some of her earliest memories are of hiding under a blanket with a book and a flashlight late at night, and she still stays up way too late reading (but doesn’t have to hide it from her mom anymore). She started working at the public library at the age of fourteen, mostly so she’d be able to borrow as many books as she wanted at a time but also because they were willing to pay her to hang out with books and lovers of books all day. Tara has been promoting books and authors for the past few years as owner of the blog Dividing by Zero, and she’s also had several of her own short stories published in small press anthologies. She and her husband live in northern Michigan with their five sons, two cats, and one dog. Feel free to email her if you want to chat!
Lynne Adams: Publicist

Lynne is a creative publicist and editor with over 20 years’ experience of copy writing, editing and online publishing. A former BBC reporter, Lynne swapped working and living in the heart of London to make the leap across the Pond (for love) to a log cabin on a farm in Virginia. With a background in journalism Lynne helps her clients create compelling marketing and PR campaigns to find their ideal audience and customers. Curling up next to a fire in her log cabin with a good book is one of Lynne’s favorite pastimes. An eclectic and voracious reader her favorite authors range from J.R.R. Tolkien to Anne McCaffrey to Georgette Heyer to Stieg Larsson. When not working or reading Lynne is cooking, baking, preserving and pickling the produce grown in the cabin garden, or spending time with her husband, daughter and very cool cat, The Dude. Feel free to email her if you want to chat!
Connie Dowell: Publicist

Connie  has freelanced all over the publishing landscape, as a developmental editor, a copyeditor, and a cover designer. She’s also a writer in a variety of genres for kids and teens, anything with a sense of adventure…and maybe a few fart jokes. When not working, Connie draws a lot, knits, and occasionally podcasts. Connie lives in Virginia with her husband, son, and (soon) daughter, and three annoying cats, where both adults drink far more coffee than is probably wise. Feel free to email her if you want to chat!
Bri Clark: Publicist

Bri Clark is a real example of redemption and renewal. Growing up penniless in the South, Bri learned street smarts while caring for her brother in a broken home. She watched her mother work several jobs to care for their small family. Once her brother could fend for himself, Bri moved on to a series of bad choices including leaving school and living on her own. Rebelliousness was a strong understatement to describe those formative years. As a teenager, her wakeup call came from a fight with brass knuckles and a judge that gave her a choice of shaping up or spending time in jail. She took that opportunity and found a way to moved up from the streets. She ended up co-owning an extremely successful construction business. She lived the high life until the real estate crash when she lost everything. She moved west and found herself living with her husband and 4 kids in a 900 square foot apartment. She now fills her time, writing, blogging, owning a publishing house, a marketing company, speaking on social media and sharing her southern culture. Her unique background gives her writing a raw sensibility. She understands what it takes to overcome life’s obstacles. She often tells friends, “I can do poor. I’m good at poor. It’s prosperity that I’m not used to.” Bri and her husband Chris live in middle Tennessee. Bri is known as the Belle of Boise for her true southern accent, bold demeanor and hospitable nature. Feel free to send her an email if you’d like to chat!

Erin McFarland: Aurora Intern/Junior PA

Erin is a married mother of 5 and who hails from a small town in central Pennsylvania. She began her love of reading at a young age, reading everything from Stephen King to Johanna Lindsey. She took that love of reading a step further when a friend approached her about joining her book blog 3 years ago and she hasn’t looked back since.  From blogging, she has branched out into helping authors get their books into the hands of readers everywhere. She loves the behind the scenes work and is always up to taking on a new challenge to get readers engaged.  A self proclaimed coffee addict, her other addictions include, Outlander, Game of Thrones, The Walking Dead and wine. We can’t forget the wine. She loves connecting with readers and authors so feel free to send her an email.

Melody Barber: Creative Director

Melody and has been in love with art since she was old enough to hold a pencil. It was only natural that she carry this passion into her career as a graphic designer. A twist of fate took her down the path that lead to designing covers. She now gets to live her dream mixing two of her favorite passions, design and books. When Melody isn’t getting lost in the design process, she also dabbles in book marketing. With all her time spent with writers and books, she couldn’t help getting bitten by the writing bug herself. Melody wears many hats including wife, friend, caretaker, animal lover, obsessive coffee drinker, and DIY enthusiast. With all her interests there is never a dull moment, and she loves it that way. Feel free to email her if you ever want to chat.


We also work with publishers and other craft contractors to help their authors reach new heights. Check out our partners page to see who we have paired with!